To inspire the human spirit and create happiness.

“Gong cha” is a Chinese term for the act of offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principal of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea. Established in Taiwan in 1996 by two good friends, Huang and Wu, Gong cha was unique in offering personalized service with premium teas in a variety of innovative and delicious recipes. Gong cha became loved by its customers and news of the company quickly spread by word of mouth. Its quality products grew increasingly popular, and in 2006, Huang and Wu established the Gong cha brand and opened the first Gong cha brand store in Kaohsiung City, Taiwan. Gong cha has since become one of the best-known providers of quality teas and has blossomed around the world.

Tea Selection

Gong cha selects only the most premium tea leaves from tea growers in Taiwan and throughout Asia

Masterful Preparation

Gong cha’s Tea Masters carefully infuse the tea intoexciting and delicious drinks in a variety of unique recipes

Menu Innovation

Every season, Gong cha introduces new and enticing beverages that inspire and delight passionate customers

Tea Selection

Gong cha selects only the most premium tea leaves from tea growers in Taiwan and throughout Asia

Masterful Preparation

Gong cha’s Tea Masters carefully infuse the tea intoexciting and delicious drinks in a variety of unique recipes

Menu Innovation

Every season, Gong cha introduces new and enticing beverages that inspire and delight passionate customers

Our Story

Gong cha NZ was established early 2015 as the Master Franchise in New Zealand that gives the rights and authorization to the franchisee to use the Brand and sell the products in any part of New Zealand. We will pursue the same values as Gong cha Taiwan:
Quality, Tasty, Safety, and Customer Satisfaction. We will also aim to publicize Gong cha which symbolizes the best-valued tea to the public.

So now not only can you savour the amazing tea that is Gong cha in Taiwan, you can enjoy the rich, creamy taste of our delicious bubble milk tea in Auckland and everywhere else throughout the region. At the time of writing, there are 20 outlets in New Zealand.

Gong cha has opened 16 stores in the Auckland wide, and 10 stores in other regions. In 2022, we aim to develop and penetrate Gong cha brand to other part of the regions as the goal, to widen Gong cha throughout the nations and educate locals for better understanding of the Gong cha brand story and beverage characteristics. Most importantly, normalise the concept of ‘bubble tea drinking’ concept to everyday New Zealand life.

Great Tea, From Taiwan to the World

Gong cha is a leading global tea shop brand with stores 1,650 stores now open in 20 different countries around the world. The newly opened store in Christchurch, the Northlands shopping mall, the second-largest shopping mall on New Zealand’s South Island, marks yet another milestone in Gong cha’s continued global expansion.

Great Tea, From Taiwan to the World

Our Values

Quality

We select only premium quality tea leaves and ingredients to create satisfaction that goes beyond expectations. We value the entire process of tea production, from cultivation to the selection of tea leaves, drying, fermentation, and purification.

Integrity

Our tea masters produce exceptional products with a commitment to the highest level of craftsmanship. We follow precise recipes and standards to ensure consistency at all our stores.

Innovation

We aspire to inspire and make the ordinary extraordinary. We continue to stand at the forefront of trends and to challenge norms with innovation and creativity.

Respect

At our stores, we greet everyone warmly and sincerely to create happiness not only in every cup, but in every heart. We treat our customers and team members with integrity and dignity.

Empathy

We have an inclusive vision to positively influence the people and communities around us and create a culture of warmth.